Now, marketers running ads with Roku can deduplicate campaign reach and frequency across all four screens in the home. ![]() 1 TV streaming platform*, will enable four-screen measurement for the first time across traditional TV, connected TV, desktop, and mobile in Nielsen Total Ad Ratings. 29, 2022 /PRNewswire/ - Nielsen (NYSE: NLSN) announced that Roku (Nasdaq: ROKU), America's No. Problem solved.īetween the performance and privacy issues, and delayed feature updates, it's hard to make a case for relying on a smart TV's native apps.Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile, in a significant step toward Nielsen ONE If you don't like what one device does with your data, just use another. The good news is you can research the privacy protections that come with each individual streaming device. ![]() Since streaming devices are also connected to the internet and made by companies that want to make a profit, there are privacy concerns with them, too. If you just don't connect your TV to the internet, it's a lot harder for it to track what you're doing. We don't need to see them on the main menu.Īs The New York Times pointed out last year, the easiest way to turn tracking off might be to never turn it on. Seriously, there are already enough ads on TV. Once you connect your shiny new TV to a network, there's a good chance it's tracking your activity, so it knows which shows to advertise to you. The world is a cold, bitter, and cynical place like that. One of the inevitable realities of connecting any device to the internet is that it's probably tracking what you're doing to sell things to you. According to a 2016 Forbes interview with a TCL executive, app makers are much more likely to support their apps on a handful of popular devices than do it for every model of TV under the sun. Instead of worrying about whether or not your TV can support the latest version of each app, you might as well cut out those headaches by just getting a streaming device. The same goes for Hulu's Live TV feature, which is available on "select models" of smart TVs from various manufacturers, but also available on pretty much any recent streaming device. That feature is available on some smart TVs, but not all. It's not a given that every smart TV will support the latest version of Hulu. The menus were well laid out and actually streaming things was fine, but getting there was a massive chore. I reviewed Vizio's newest M-Series Quantum set earlier this summer and it really put a damper on the experience. I swear I'll get to Captain Marvel eventually.Īnyway, this is a real problem with smart TVs. Trying to navigate from one menu item to the next is practically glacial you can feel yourself aging as you try to figure out the best place to watch that Marvel movie you forgot to see in theaters. The number one thing you've probably noticed if you've ever relied on a smart TV's native streaming interface is just how slow they can be. ![]() You may not want to hear this after spending hundreds of dollars (at least) on a shiny new living room display, but you should really shell out for a streaming device.Įven if it's something on the cheaper end of the spectrum like a Roku Stick or a Fire TV Stick, you are likely to have a better streaming experience than you would by relying on what's built into your TV. There are plenty of reasons not to rely on the all-too-convenient streaming apps that appear as soon as you turn on your smart TV. Convenient, but better in theory than in practice. TV manufacturers like Samsung and Vizio know this and have started packing their latest releases with built-in streaming apps. If you've cut cable TV out of your life, you probably spend a ton of time on streaming services.
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